The actual deliverable

Judge the work
before you pay.

We don't have a wall of logos yet — we'd rather show you the work than claim it. This is a redacted version of the launch plan we build in week one. Yours would look like this, for your audience.

Launch Plan — "Creator X"
Week-one deliverable · example, details redacted
30-Day Launch Sprint
01 · Audience snapshot

Who we're selling to

~180K engaged audience across a primary platform and an email list of ~14K. Strongest engagement on practical, how-to content. Audience over-indexes on people one step behind the creator — the classic "teach what you just learned" gap. That gap is the offer.

02 · The offer

What we'd sell, and why this one

A self-paced flagship course priced as the entry offer, with a higher-tier cohort as the upsell. Chosen over a membership because the audience wants a defined outcome, not an ongoing subscription — lower commitment to buy, faster to launch, cleaner to deliver in 30 days.

  • Entry: self-paced course — the no-brainer first purchase
  • Core: course + live Q&A cohort — the main revenue driver
  • Premium: small-group intensive — limited seats, scarcity-led
03 · Funnel map

How a follower becomes a buyer

Free value content → email capture via a launch-specific lead magnet → pre-launch warm-up sequence → live masterclass (the conversion event) → time-boxed cart with the offer ladder → post-cart down-sell to the entry tier for non-buyers.

04 · Launch email sequence

The nine sends that do the work

Pre-1 · TeaseName the problem, hint the solution
Pre-2 · StoryThe creator's own before/after
Pre-3 · InviteMasterclass registration push
Open · DoorsCart opens, full offer reveal
Mid · ProofObjection-handling + FAQ
Mid · TiersWhy the cohort is worth it
Close-3 · ScarcitySeats / bonus deadline
Close-2 · Final callLast 24 hours
Close-1 · Down-sellEntry tier for fence-sitters
05 · Launch-week calendar

What goes out, where, when

A day-by-day grid mapping each email to matching social content, the live masterclass slot, and the cart-close push — so every channel reinforces the same moment instead of competing with it.

06 · Revenue model

The numbers we'd plan against

A conservative / expected / strong scenario built from the audience size, realistic email and registration conversion rates, and the three price points — so the launch has a target, not a hope. Reviewed with you before anything ships.

07 · Tech & ownership

What gets set up, on your accounts

Course host, email platform, payment, and automations — all configured under your logins and documented. You own every asset from day one.

Example only · figures and specifics redacted · your plan is built from your real audience in week one

Next step

Want this built for your audience?

Book the fit call. We'll start mapping your version live — and you leave with the plan whether or not you hire us.